You basically just DRAPE the paper napkin (ti comes folded in quarters), so you just leave it folded in half and put the lollipop under the fold and TIE a coordinating ribbon around its neck.
Then you DOT eyes with a sharpie marker and DONE!! Kids & adults love getting them.
Note: This photo appears like the ghost has a little head covering, but it was a fluke on how the napkin got draped. Don't fret over making them look a certain way. In the end they all look totally cute even if you're not careful about dotting the eyes!
Just have fun!